In the last month, I’ve taken part in two sets of branding exercises. One for a company I am a freelance producer for and one for an organisation forum I sit on as part of a creative collective. Both have been huge eye openers for me in terms of how much the creative world and biz is hinged and leveraged on powerful creative branding.
The process of branding is exciting to be a part of and gives you a deeper understanding of who you are, what creative offer you are serving to the world, how you make people’s lives better and finally – and perhaps the most important – the bigger why – why you do what you do to make the world a better place….
Whether it is brand, re-brand or project identification exercises – this process is creative alchemy for your business. Once the brand has been visualised, deliberated and conjured you then need to figure out how your branding will be shared with the world. What are the formats, spaces and platforms you will use? Who exactly are you talking to and how often? Who is your community and how are you socialising with them? Your brand is your vibrational stamp and tells the world about your service before you actually offer them anything solid. You have to plot the moves like a dot-to-dot drawing to produce a brand story that’s totally unique to you and your services.
Here are some crucial Q’s to get you thinking about your powerful brand:
* Who are you?
* What is your ‘Creative Offer’?
* What kind of reputation do you really want to have and where are your community talking about or endorsing you?
* How well is your biz socialising and where?
* How do you make people’s lives better and take away their pains?
* What is your core purpose?
* What is the bigger why?
Your powerful branding needs to do the following:
Make people aware of you – make people love you – make people love and buy your stuff. It’s actually quite simple.
Happy branding ladies..!
Big beautiful love,